TOP STORIES - Super League's "bomb-proof" strategy against UEFA
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The Super League project is stopped, but in no case dead. And even less considering that the latest court rulings have agreed with their promoters and have prohibited UEFA from any type of sanctions or threats. A few days ago, without going any further, 'Der Spiegel' reported that the promoters, with Barca, Real Madrid and Juventus at the helm, are working with Flint, a marketing and public relations company based in London, to determine the next steps to continue.
According to the German media, the aforementioned company is preparing a document entitled "Paving the way to the Super League: strategies for reconstruction, restart and victory." The planning underway will be "bomb-proof" against UEFA and its current monopoly. Competition sources have neither confirmed nor denied the news to this newspaper. The founding members maintain absolute silence while, as they have already publicly acknowledged, they continue to work on an ambitious and innovative project.
From the new strategy of the Superliga it can be guessed that it will be based on prudence and calm. Precipitation was not a good ally at the time of announcing and explaining the competition to the world of football. Beyond the defects of form and substance that there may be, there were communicative errors that do not want to be repeated. This is demonstrated by the fact that the organizers have chosen to leave the front line of the media even when judicial decisions have legitimized their intentions.
This does not mean, however, that Barca, Madrid and Juventus have relaxed their firm position. On the contrary. This summer, whenever he has been asked about the matter, Joan Laporta has expressed himself in the same direction: “The project is still alive. We will not apologize for wanting to be masters of our destiny ”. The Barca president, in fact, met with Florentino and Agnelli in Barcelona at the beginning of August. The project, little by little, pulls forward. And, formally, none of the 12 founders has abandoned it.
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