PREMIER - Cristiano Ronaldo and Manchester United to reap enormously
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The partnership between Cristiano Ronaldo and Manchester United is beneficial to both sides since the player is a star player and will attract more .sponsorships, deals, and shirt sales.
According to a recent story from The Athletic, despite spending €100 million on Ronaldo and failing to improve performance, Juventus reaped significant economic benefits from the deal.
And, while United is already a considerably better-oiled commercial machine than their Italian competitors, they will profit in a variety of ways that will greatly outweigh their investment, which is significantly less than the Old Lady's.
To begin with, The Athletic claims that ‘future sponsorship agreements are expected to climb, with the quest of a new training-ground sponsor high on their priority list.'
‘Professional services firm AON spent £180 million to have its name on the club’s Carrington complex in an eight-year association that ended this summer. Ronaldo’s sudden presence will only help, not hinder, talks about taking over the naming rights with interested parties who, as recently as the spring, were being spooked by United’s proposed involvement in the Super League.’
Another apparent approach for the megastar to boost United's revenue is through shirt sales. While jersey sales only account for between 7.5-10% of the club's revenue, the amount of Ronaldo 7's alone may bring millions.
United sells around 3-4 million jerseys each year, according to records. At £70 per shirt and a 7.5 percent cut, the total revenue is almost £18 million. This year's jersey sales are anticipated to increase or triple as a result of Ronaldo's arrival. In fact, there has already been a scarcity reported.
'On any given day, the club's Instagram account will often draw in the neighborhood of 30,000 new followers,' according to the source. However, news of Ronaldo's impending arrival on Friday evening boosted the number of fans by 800,000 in just an hour.
Ronaldo's entire social media following is four times that of United, and his presence will be extremely beneficial to the team.
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Source: transfermarketweb.com
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